A few GoPro products include the Hero3+, Hero 3, HD Hero2, and HD Hero
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| Hero3+ (Black) |
The Hero3+ is available in black and silver, which replaced the Hero3 edition. This camera has significantly improved in low light and waterproof performance. It is also smaller and lighter than the Hero3.
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| Hero3 |
In late 2012, GoPro released Hero 3 cameras in Black, Silver, and White editions. All three editions have built in Wi-Fi and are smaller and lighter
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HD Hero2
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The HD HERO2 has made improvements from its previous edition. It now has an 11 MP image sensor with improved low-light capability. This camera was also sold with accessory packages such as Outdoor Edition, Motorsports Edition, and Surf Edition
The HD HERO2 was released along with a range of accessories such as three different types of mounts: HD Helmet HERO, HD Motorsports HERO, and HD Surf HERO.
GoPro has grown to be an enabler of communication all around the world. A wide range of groups, from firefighters to the U.S. Army, are able to use GoPro for a multitude of tasks due to its versatility. Many companies have also used this innovative technology as a key tool in viral marketing campaigns.
Rip Curl
Rip Curl used the world’s first mobile, waterproof 48 camera array in a marketing advertisement for its Mirage Boardshort. This was a revolutionary feat of technology as the camera array was able to shoot actual video and sync them all together rather than having still pictures arranged in sequence.
Red Bull Stratos Jump
The 2014 Super Bowl advertisement came from a partnership between Red Bull and GoPro. Seven GoPro cameras were used in the commercial to record Felix Baumgartner’s attempt at a record setting parachute jump from a helium balloon in the stratosphere 24 miles above eastern New Mexico. Rip Curl and Red Bull are just a few examples of the companies involved in developing innovative ideas with GoPro and there are only endless possibilities left for this technology to evolve.
